Empathetic Messaging: Appeals to collective good or moral duty e.g.: “What we owe to others or society.”

Empathetic Messaging Details

Versions of this messaging look like:

  • “Isn’t that horrible and upsetting?”
  • “These policies/actions against this other group of people is cruel!”
  • “Don’t you feel bad for X,Y,Z?”
  • “You need to check your own privileges / moral failings.”